Where to begin.
Let’s use the ingredients of the present moment.
Eight months ago, when you heard about TAC. It was an idea. A lifelong intangible feeling and obsession to
give people different ways to think.
The only reason I could pursue this was because three weeks earlier, I had just lost my lifelong dream of
moving to New York. After four months. Back in Ireland. My mum and dad picked me up from the airport.
Rock bottom. Empty. Nothing to lose. I asked myself,
“What do I really care about, and what can I do with my gifts and interests that could help people”.
From there we landed on the first breakthrough. Help people think. Thinking Infrastructure.
At this point it was a concept and we had not tested anything. And honestly. It was still forming. Despite that,
there was a feeling that there was something there.
From there we built a thinking framework using the pillars. We tried building this into a computer program
which quickly led us back to our initial conclusion.
This should be human first.
So, we kept the framework to a manual experience and from there we began inviting everyone who we knew
and admire to try our thinking labs to see if it helped in any way.
The first lab we did was actually slightly disappointing initially. Because we did not fix the persons problem
on the spot. Which is what we thought we were doing.
But the next day the client/user/#1. Said to us “It opened my mind in ways I never thought anything could”.
They recommended TAC to a friend.
As we continued to test. More breakthroughs kept happening. The data kept deepening and teaching us.
We realized we weren’t fixing people’s problems directly or even helping people think fast or sharper or
better. We provide a structure to think coherently and clearly.
It seems like a light word. Coherence. And because of this, we suspect that is why it has been over looked.
We published a paper on it.
We will be launching next month. We aim to pilot with 5-10 organisation’s in as many industries.
Our individual thinking labs are now available. Facilitated by me and our first official Head of Research,
Dr Gillian Walsh. She has a degree in physics and a PHD in psychology, and is an academic researcher for
the department of health.
Thanks for being here.
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